Markthal Food Center Amsterdam
In 2009, the Municipality of Amsterdam launched a tender to transform the Amsterdam Food Centre into an engaging mixed-use district. Space&Matter took part in a consortium and developed a concept and sketch design for a temporary infill of the Central Market Hall. The consortium eventually decided to introduce a temporary market to the space while construction work of the new building is in progress.
Space&Matter designed a magazine to accompany the tender document, in order to create a community spirit amongst the future and current tenants of the Markthal. The magazine contains interviews, recipes and glimpses of the future development. All of the layout, graphic design and illustrations were done in-house at Space&Matter.
The market hall contains fresh food stalls and shop units, representing both locally- and internationally-based vendors and producers. The diverse cuisines range from fresh fish to cheese, from bargains to exclusive slow food. The building is set to feature permanent stalls and business-to-business units, as well as restaurants, a teaching kitchen, an events space and a hotel. The project’s main intention is to make the building open and accessible to the public.
The open hall is divided into two areas that are set at different heights and have different layouts. On the south side, a city square-style public space is intended to encourage spontaneity and exchange. This is comprised of vendor stalls, seating, temporary events and green areas. The north part of the hall is full of greenhouses which offer a lively public domain for meeting, sharing, trading, learning and experiencing food culture. When the last stone is laid and the renovation is complete, the greenhouses can easily be removed. By then, the market hall will have filled many bellies and conquered many hearts. The new Food District presents a healthy, tasty future for the city.